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This comprehensive, up-to-date introduction to international marketing accurately portrays today's field with clarity and complete coverage, based on economic theory and practice. Noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world. Jain thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control.
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About the Author:
Dr. Subhash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Dr. Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science.
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- PublisherSouth-Western College Pub
- Publication date1995
- ISBN 10 053885281X
- ISBN 13 9780538852814
- BindingHardcover
- Edition number5
- Number of pages816
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International Marketing Management
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South-Western College Pub
(1995)
ISBN 10: 053885281X
ISBN 13: 9780538852814
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Book Description Hardcover. Condition: Very Good. International Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780538852814
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International Marketing Management
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780538852814
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International Marketing Management
Published by
South-Western College Pub
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ISBN 10: 053885281X
ISBN 13: 9780538852814
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 41139580-20
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International marketing management.
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South-Western College Pub
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Book Description 5. ed. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 1427e 9780538852814 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2094474
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International Marketing Management (5th Edition)
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ISBN 10: 053885281X
ISBN 13: 9780538852814
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780538852814. Seller Inventory # 9280685
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