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This comprehensive, up-to-date introduction to international marketing is designed for use in undergraduate or graduate courses in international marketing. Jain accurately portrays todayUs field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the studentUs interest. Plus, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning, and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
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About the Author:
Dr. Subhash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Dr. Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science.
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- PublisherSouth-Western College Pub
- Publication date1993
- ISBN 10 0534932886
- ISBN 13 9780534932886
- BindingHardcover
- Edition number4
- Number of pages912
- Rating
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International Marketing Management (Series in Marketing)
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(1993)
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fourth ] Publisher: South-Western Educational Publishing Pub Date: 3/1/1993 Binding: Hardcover Pages: 912 fourth edition. Seller Inventory # 6483580
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International Marketing Management (Series in Marketing)
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(1993)
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ISBN 13: 9780534932886
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Book Description Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004237378
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International Marketing Management
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Book Description Hardcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture différente. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Different cover. Edition 1993. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-828-582
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International Marketing Management
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Book Description Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00534932886-V
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International Marketing Management
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0534932886-G
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International Marketing Management Subhash C Jain 1993 Bh6
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Book Description Dura. Condition: Usado. Estado: Usado. Título: International Marketing Mnagement. Autor: Subhash C. Jain. Editorial: Wadsworth. Idioma: Inglés. Edición: 1. Año: 1993. Reimpresión: No. ISBN: 534932886. Apariencia: Buena. Encuadernación: Dura. Páginas: 912. Medidas: 24 X 19 X 4 cm. Peso: 1531 grs. Unión: cosido. Cantos: Con leves signos de uso. Interiores: Completos e íntegros. Notas: No. Sellos: SELLO NEGRO EN GUARDA DE PORTADA. Subrayados: 1-15 PÁRRAFOS SUBRAYADOS CON PLUMA NEGRA, COLOR ROJO Y PLUMÓN AMARILLO. Firmas o dedicatoria: 1-5 PEQUEÑAS ANOTACIONES CON PLUMA NEGRA Y AZUL. Particularidades extras: ESQUINAS DE PORTADAS CON LIGERO DESGASTE. Seller Inventory # MLM2026137171
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International Marketing Management : (Series in Marketing)
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Book Description Condition: Sehr gut. 4th Edition. xv, 912 pp, gebraucht, sehr gut, very good copy, A214 ISBN 9780534932886 Sprache: Englisch Gewicht in Gramm: 1560 Gr.-8°, , Hardcover/Pappeinband. Seller Inventory # 6097403
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