Written for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing strategy from the viewpoint of the business unit, and clearly distinguished marketing strategy from marketing management...
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About the Author:
Dr. Subash Jain is Professor of Marketing in the School of Business Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford University. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Dr. Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science.
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- PublisherSouth-Western College Pub
- Publication date1992
- ISBN 10 0538826487
- ISBN 13 9780538826488
- BindingHardcover
- Edition number4
- Number of pages920
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