Items related to Marketing Planning and Strategy: Instructor's Manual
Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration.
"synopsis" may belong to another edition of this title.
- PublisherSouth-Western Publishing Co ,U.S.
- Publication date1989
- ISBN 10 0538802529
- ISBN 13 9780538802529
- BindingPaperback
- Edition number3
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