Items related to Strangers To Superfans: A Marketing Guide to The Reader...
From the author of Let's Get Digital and Let's Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
"synopsis" may belong to another edition of this title.
About the Author:
David Gaughran lives in Dublin, where rain comes up from the ground and everyone has pints for hands. He writes historical fiction (and science fiction under another name), and has helped thousands of authors publish their work through his workshops, blog, and writers' books: Let's Get Digital, Strangers to Superfans, BookBub Ads Expert, and Amazon Decoded. He has also created giant marketing campaigns for some of the biggest self-publishers on the planet, and has been featured in the Telegraph, the Irish Times, the Guardian, the Irish Examiner, the Sunday Times, Huffington Post, Techdirt, Business Insider, Forbes, The Verge, Re/Code, Bustle, Inc, Mashable, Pajiba, several Wanted posters in the Tri-State area, TechCrunch, Newsweek Polska, il Giornale, The Star Malaysia, and--most pleasingly--the Journal for Maritime Research. Visit DavidGaughran.com to sign up to his mailing list.
Review:
"Incredible! A must-read for serious indie authors." -- Sarra Cannon, bestselling author of The Shadow Demons Saga.
"David Gaughran is an idiot. People are charging thousands for courses that don't come close to the value the savvy author will get from this book. I can't explain how a man with his incredible level of business acumen isn't charging more, I can only assume he did something terrible in a past life and he's now trying to atone for it." -- Caimh McDonnell, bestselling author of A Man With One of Those Faces.
"David Gaughran is an idiot. People are charging thousands for courses that don't come close to the value the savvy author will get from this book. I can't explain how a man with his incredible level of business acumen isn't charging more, I can only assume he did something terrible in a past life and he's now trying to atone for it." -- Caimh McDonnell, bestselling author of A Man With One of Those Faces.
"About this title" may belong to another edition of this title.
- PublisherArriba Arriba Books
- Publication date2018
- ISBN 10 9187109263
- ISBN 13 9789187109263
- BindingPaperback
- Number of pages174
- Rating
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Strangers To Superfans: A Marketing Guide to The Reader Journey (Let's Get Publishing)
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ISBN 10: 9187109263
ISBN 13: 9789187109263
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Strangers To Superfans: A Marketing Guide to The Reader Journey (Let's Get Publishing)
Published by
Arriba Arriba Books
(2018)
ISBN 10: 9187109263
ISBN 13: 9789187109263
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Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.44. Seller Inventory # 9187109263-2-3
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Strangers To Superfans: A Marketing Guide to The Reader Journey (Let's Get Publishing)
Published by
Arriba Arriba Books
(2018)
ISBN 10: 9187109263
ISBN 13: 9789187109263
Used
Softcover
Quantity: 1
Seller:
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Book Description Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.44. Seller Inventory # 353-9187109263-vrg
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