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Heller, Steven Mid-Century Ads ISBN 13: 9783836591478

Mid-Century Ads - Softcover

Heller, Steven

 
9783836591478: Mid-Century Ads
Softcover
ISBN 10: 3836591472 ISBN 13: 9783836591478
Publisher: Taschen America Llc, 2023
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  • PublisherTaschen America Llc
  • Publication date2023
  • ISBN 10 3836591472
  • ISBN 13 9783836591478
  • BindingPaperback
  • Number of pages512
  • EditorHeimann Jim

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Heller, Steven; Heimann, Jim (EDT)
Published by Taschen America Llc (2023)
ISBN 10: 3836591472 ISBN 13: 9783836591478
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ISBN 10: 3836591472 ISBN 13: 9783836591478
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Book Description Hardcover. Condition: new. Hardcover. Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit. Sit back with this anthology of ads and zoom back in time to the height of American postwar consumerism, when real life Don Drapers labored day and night to sell everything from girdles to guns. This panorama of midcentury marketing paints a fascinating portrait of the 1950s and '60s, high in color, crisp fonts, and sexy, carefree capitalism. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783836591478

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Jim Heimann (editor)
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Book Description hardback. Condition: New. Language: ENG|FRE|GER. Seller Inventory # 9783836591478

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