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This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies, purchasers and suppliers. Suitable for those students studying an undergraduate or postgraduate MBA/Msc module in B2B marketing. It will also be of use to practitioners studying towards the CIM diploma.
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About the Author:
Alan Zimmerman is Associate Professor of Business at the City University of New York, College of Staten Island and leads the international business program.
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- PublisherCengage Learning EMEA
- Publication date2004
- ISBN 10 1844800016
- ISBN 13 9781844800018
- BindingPaperback
- Edition number1
- Number of pages424
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Business To Business Marketing Management (Pb)
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Business To Business Marketing Management (Pb)
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Business To Business Marketing Management (Pb)
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ISBN 13: 9781844800018
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Business to Business Marketing Management
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Business To Business Marketing Management (Pb)
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