Eat This Not That! 2010: The No-Diet Weight Loss Solution - Softcover

DAVID ZINCZENKO is the editor-in-chief of Men's Health and editorial director of Women's Health. He is a regular contributor to the Today show and has appeared on Oprah, 20/20, and Primetime Live.

MATT GOULDING is the food and nutrition editor of Men's Health. He has cooked and eaten his way around the world and now lives in Pennsylvania.

“Eat This, Not That! provides its readers with a great service. Romano's Macaroni Grill evaluated every item on its menu for flavor and nutritional responsibility. In fact, one of the previous recipes that needed dramatic improvement, a Scallop Salad, appeared on the Eat This, Not That! segment of the March 9, 2009, Today Show. An improved Seared Sea Scallops & Fresh Spinach Salad recipe was introduced shortly thereafter in June 2009, that contains 85% less Saturated Fat and 66% fewer Calories.” ―Romano's Macaroni Grill - CEO Brad Blum

“Eat This, Not That! has always been an industry leader in providing healthy eating/healthy living advice to diners. In order to satisfy customer demand for great tasting, on-the-go food for a healthy lifestyle, Jamba Juice has introduced several new menu options in 2009 including slow cooked oatmeal...and Grab 'n Go wraps, salads and sandwiches that contain no artificial flavors, no preservatives and no high fructose corn syrup. With Eat This, Not That! 2010, you'll never diet, never go hungry--and never worry about your weight again!” ―Jamba Juice - CEO James White

“David has a whole bunch of these books. This is the brand new 2010 edition. I think these books are brilliant. I was just chitchatting with the audience and just right on the cover, there's one pizza that's 2300 calories, and one pizza that's 610 calories. I mean you just don't know and they look identical. That's the premise of this.” ―Rachael Ray on Eat This, Not That

“Eat This, Not That! is an intriguing approach to thinking about how to educate America about making smart food choices.” ―Dr Mehmet Oz, on Oprah Radio on Eat This, Not That

“Eat This, Not That! is gonna freak the weight right off of you.” ―Ellen DeGeneres on Eat This, Not That

“These books are a great guide to carry around and have with you whenever you're not sure what to choose.” ―Oprah Winfrey on Oprah on Eat This, Not That

“Many big restaurant chains apparently are watching our segments and reading David Zinczenko's books, now they are responding with healthier meal options, which is good news for everyone. David highlights the best of the best with a brand new edition to the 'Eat This, Not That!' series.” ―Matt Lauer, host of The Today Show on Eat This, Not That