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The Future Ain't What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World - Softcover
"Iconoculture knows what's hot, " says Harvey Mackay. So it's not surprising that organizations ranging from Saatchi & Saatchi to Coca-Cola to The Rockport Company have turned to this three-person consulting firm, for their combined half-century of marketing experience as well as their up-to-the-minute knowledge of today's trends. This guide, as lively as it is informative, introduces readers to such phenomena as "beehives, " "technomorphing, " and "soul searching"--and shows businesspeople, entrepreneurs, and ordinary folk how to surf the culture waves...and respond to change with smart, profitable strategies.
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Review:
Mary Meehan, Larry Samuel, and Vickie Abrahmson operate a trends consultancy called Iconoculture that counts companies such as General Mills and Wendy's among its clientele. The Future Ain't What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World offers an overview of the inside information Iconoculture provides to customers in a series of cheeky but insightful info-bytes that are simultaneously thought-provoking and practical. The trio suggests areas likely to get hot--from simplified lifestyles to retail-as-entertainment to "sensory blending"--along with strategies to turn these trends into business opportunitiess.
From the Inside Flap:
The map to your future is hidden within the forty cultural trends presented in this extraordinary new book. You'll find out:
Why beehives are the communities of our future.
How technomorphing will intensify our love/hate relationship with technology.
Where soul searching will take us in the next millennium.
Which entrepreneurs will redefine business as we know it.
Best of all, Iconoculture offers practical suggestions for turning the decades ahead to your favor.... More than two hundred of these pithy tips show you how to leverage trends to perform your job, your life, your world.
The Future Ain't What It Used to Be is written in the same witty, irreverent style that has garnered Iconoculture attention from sources as diverse as the New York Times, Newsweek, and Entrepreneur, and is organized into quick, easy-to-digest bytes and loaded with graphic goodies. Read this book--and the future will be yours.
"About this title" may belong to another edition of this title.
- PublisherRiverhead Trade
- Publication date1999
- ISBN 10 1573227420
- ISBN 13 9781573227421
- BindingPaperback
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