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Bundle: Essentials of Business Communication, Loose-Leaf Version, 10th + Premium Website, 1 term (6 months) Printed Access Card + LMS Integrated ... 1 term (6 months) Printed Access Card

 
9781305699199: Bundle: Essentials of Business Communication, Loose-Leaf Version, 10th + Premium Website, 1 term (6 months) Printed Access Card + LMS Integrated ... 1 term (6 months) Printed Access Card
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Strengthen your business communication skills with the streamlined presentation and unparalleled learning resources found only in the award-winning ESSENTIALS OF BUSINESS COMMUNICATION, 10E. This unique four-in-one learning package includes an authoritative text, practical workbook, grammar/mechanics handbook at the end of the book, and premium Web site. You learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices. Extraordinary print and exercises help you build confidence as you review grammar, punctuation, and writing guidelines. You'll find increased coverage of professional social media communication, electronic messages and digital media. Innovative technology resources, including MindTap, Aplia, and Write Experience, help you refine the business communication skills essential for workplace success.

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About the Author:
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

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  • PublisherCengage Learning
  • Publication date2015
  • ISBN 10 130569919X
  • ISBN 13 9781305699199
  • BindingProduct Bundle
  • Number of pages511
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