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About the Author:
David L. Mothersbaugh, Ph.D., is Professor and Robert C. Morrow Faculty Fellow at The University of Alabama, where he has served as a faculty member or administrator for 24 years. David 's teaching and research are in the areas of consumer behavior, advertising, services marketing, and marketing strategy. David has published some 25 refereed journal articles and conference proceedings, has won a number of research excellence awards, and has served on 17 dissertation committees. His teaching has earned him numerous awards at the undergraduate and executive education level. He is currently the Associate Dean for Undergraduate and International Programs at the Culverhouse College of Business where he oversees the development and deployment of various student engagement and success initiatives focusing on high-impact practices. David's prior administrative roles at UA have also involved student-focused program development and include Marketing Department Head, Acting Director of Global Business, and Founding Director of the UA Services Marketing Program.
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- PublisherMcGraw Hill
- Publication date2019
- ISBN 10 1260158101
- ISBN 13 9781260158106
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Connect Access Card for Consumer Behavior
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Connect Access Card for Consumer Behavior by Mothersbaugh Associate Professor of Marketing, David L, Hawkins Dr, Delbert I, Best, Roger J [Unknown Binding ]
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