Video Marketing For Dummies - Softcover

Create a buzz-worthy video to reach the right audience and driveyour marketing

The rise of online video makes adding video to your marketingplan a must. A good marketing video can grab customers' attentionand maybe even boost your profits. This book collects the expertiseof four video marketing pros who share the tools needed to getmaximum return on video investment. From marketer to producer toeditor, you'll learn it all!

• Get down to the basics — start down the path of creatingeffective marketing videos by deciding on the right concept foryour plan

• Send the right message — figure out what you want tocommunicate, make it compelling, turn it into a concept with visualimagery, and script it in detail

• Prepare for production — find everything you need to knowabout creating your budgets, finding locations, recruiting cast andcrew, and covering all the legal requirements

• Lights, camera, action — learn the right tools to get itall shot and benefit from techniques and tips used by professionalfilmmakers

• Walk the red carpet — follow the right methods to reachyour target audience and get viewers on the web

• Maximize your investment — use your production skills tocreate videos for training and other internal applications

Open the book and find:

• Why you must take advantage of video marketing

• Ways to stretch a small budget to make your video shine

• The tools and tips for creating compelling video content

• How to master the art of editing

• Tips for adding the right sounds and effects

• Steps for sharing your video on YouTube

• How to use social media to get your video seen

• Advice on how to use humor to create more memorable videos

Learn to:

• Build video into your marketing plan and create a videooutline

• Create compelling content that appeals to viewers

• Choose the right sites for your video to reach customers

• Measure the results of your video marketing efforts

Kevin Daum is the founder of ROARing Video and author of ROAR! Get Heard in the Sales and Marketing Jungle and Building Your Own Home For Dummies. Matt Scott is head of production for ROARing Video. Bettina Hein is founder and CEO of Pixability. Andreas Goeldi is the CTO of Pixability.