Live First, Work Second - Softcover

Rebecca Ryan has been studying the next generation since 1998...and has been a Gen X'er all her life. Rebecca's firm, Next Generation Consulting, studies the life and work-preferences of 20-40 year olds. She shares that intelligence with business and community leaders around the world. Rebecca was named Entrepreneur of the Year by the U.S. Association for Small Business and Entrepreneurship and Communicator of the Year by Women in Communication. Rebecca's passion is engaging the next generation to create better places to live and work.

If you run a business, have a kid, are a kid, or are a community leader (elected officials and economic development-types especially!) please read this book. Rebecca has found her voice in her writing. Anyone lucky enough to have been to one of her talks, will enjoy the thoughtful humor that she uses to get her points across. This book is a fun and pleasurable read, and is also vitally important. A pretty damn good combination Rebecca! --Craig Scharton, CEO, Central Valley Business Incubator

I have been hauling my copy of Live First, Work Second, to every meeting I have had over the past few weeks. That has included, the ones that begin at 7:00 a.m. and those that finish at 10:00 p.m. Does that give away what group I fit in ? This is an "in your face", humorous and engaging look at what is happening when the generations collide. Very insightful and helpful. Thank you, Rebecca --Brenda Cameron Couch, Senior Advisor, Rural Communities, Rural Secretariat, Government of Canada, Ottawa

Hi. My name is Penny and I'm a Baby Boomer. There, I said it. If you are over 35 years old you should read this book. Parents, teachers, bosses, business school deans, co-workers, grandparents, and professors will all benefit from Rebecca Ryan's insight and wisdom. True to form, Ryan not only hits in on the head, she NAILS it! Think big picture. Think innovation. Think future. Think now. You are either in the game or on the bench. Read this book! If you are on the bench she'll show you how to be part of what is happening on the field. But don't stop with reading - implement - recreate yourself, your companies, your life. Live First, Work Second is not only for the next generation - it's for ALL generations. --Penny Engebose, Hospital Administrator, Lakeside Animal Hospital