A Call to Action - Hardcover

Geoffrey E. Moore

Hardcover

ISBN 10: 0964642530 ISBN 13: 9780964642539

Publisher: Prostate Cancer Foundation, 2005

"A Call to Action" tells the story of Michael Milken's recent philanthropy, which led Fortune magazine to call him "The Man Who Changed Medicine." Twenty years after he first became involved in supporting medical research in the 1970s, Milken formed the Prostate Cancer Foundation to jumpstart progress against that disease, which strikes one of every six men. This book shows how Milken's uniquely well-conceived strategy has helped to save thousands of lives. More than a simple history of an organization that has helped improve the odds for millions of men to beat prostate cancer, it is a guide to building any organization with the objective of overcoming a formidable challenge.

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About the Author:

Geoffrey Moore, a communications consultant, was previously a senior vice president at Dow Jones. He served for 22 years in various communications management and speechwriting positions for IBM in the U.S. and Japan. Earlier, he was an assistant to New York Governor Nelson Rockefeller, press secretary to U.S. Senate Minority Leader Hugh Scott, and Director of Public Information for the U.S. Equal Employment Opportunity Commission. His opinion articles have been published in The New York Times and other major publications. A graduate of the University of Pennsylvania, he and his wife live in Santa Barbara, California.

Review:

"'A Call to Action' is an inspiring primer for anyone setting out to change the course of history." -- Foreword to "A Call to Action" by Andrew von Eschenbach, M.D.

"History will show that the field of prostate cancer research bloomed when the Prostate Cancer Foundation began." -- Patrick Walsh, M.D., author of “Dr. Patrick Walsh’s Guide to Surviving Prostate Cancer”

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