Strategic Marketing Management - Custom for ASU - Softcover

Foundations of Marketing, Third Edition, provides instructors and students of introductory marketing a concise, direct approach to the basic concepts of marketing. This program remains true to the goal helping students and professors explore the dynamic and exciting world of marketing. With a strong backing in the latest market research and compelling contemporary ad content, this program presents marketing issues and concepts in the depth and detail needed to challenge and inform students. And with logical organization, precise definitions, and the marketing vocabulary that students need, this program's thorough coverage helps students acquire a balanced overview of the marketing discipline.