Spreadsheet Modeling and Applications: Essentials of Practical Management Science (with CD-ROM and InfoTrac) - Hardcover

S. Christian Albright received both his B.S. degree in mathematics and his Ph.D. in operations research from Stanford. He then taught in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University until his retirement in 2011. He taught courses in management science, computer simulation and statistics to all levels of business students, including undergraduate, M.B.A. and Ph.D. students. He has published more than 20 articles in leading operations research journals in applied probability. After retiring, he worked for several years for the Palisade software company. Now living in Hilton Head, SC, he continues to revise several successful textbooks, including this edition, PRACTICAL MANAGEMENT SCIENCE and VBA FOR MODELERS.

Wayne L. Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in Mathematics from MIT and his Ph.D. degree in Operations Research from Yale. He has written the successful textbooks OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, PRATICAL MANAGEMENT SCIENCE, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, AND FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Wayne has published over 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.

"I like the real-world examples interlaced in the problems and prose. In particular, it is refreshing that the authors admit that the mathematical models take into account several assumptions in order to establish a frame of reference or starting point in solving them."

"The level of difficulty of the examples is varied, so that some examples are quite readily absorbed, whereas others require deeper study. The examples are nicely designed to lead into the exercise sets that follow them."

"In fact, the exercises are graded (not formally) in their level of difficulty, and there are plenty of them, giving the instructor plenty of room to assign a subset of the exercises that the instructor deems to be appropriate for the backgrounds and skill levels of the students studying from the book."