Customer Message Management: Increasing Marketing’s Impact on Selling - Hardcover

TIM RIESTERER, CEO of Customer Message Management (CMM), developed this approach for creating more customer-relevant messaging and sales-ready marketing, communications, and sales support. He has lead CMM initiatives for world-class companies such as American Express, Manpower, Caterpillar, FedEx, ADP, AmerisourceBergen, HP, Oce Systems, Unisys, and others. Tim has presented training seminars on the CMM approach for more than 1,000 companies and 19,000 participants over the last three years. Together with the American Marketing Association, he has created the Customer Message Management Leadership Series (www.marketingpower.com/cmm), which produces webcasts, Internet radio broadcasts, regional conferences, newsletters, and reports dedicated to the topic. He is co-host of the AMA¿s Internet talk radio show -- Marketing Matters Live. Prior to co-founding CMM Group, Tim was Chief Marketing Officer and VP of Strategic Services for Ventaso, a provider of sales and marketing effectiveness software and consulting services. Tim also was president and CEO of Brady Marketing Group, a 60-person marketing communications services firm, specializing in B2B clients.