Completely updated for this edition, the Study Guide contains the following features for each chapter in the text: Chapter Overview that briefly discusses the chapter objectives, Complete Chapter Outline, Self Quiz, and a Set of Critical Thinking Questions. Each chapter ends with a Surfing the Net section in which students are provided with online resources related to the chapter concepts.
"synopsis" may belong to another edition of this title.
About the Author:
After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.
"About this title" may belong to another edition of this title.
- PublisherSouth-Western College Pub
- Publication date2005
- ISBN 10 0324236786
- ISBN 13 9780324236781
- BindingPaperback
- Number of pages1