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Strategic Management: Competitiveness and Globalization, Cases, 5e consists of 35 cases representing a myriad of strategy topics and types of firms and industries. The authors have meticulously reviewed hundreds of cases to create this outstanding package.
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Synopsis:
In this edition, the authors continue their presentation of strategic management today. Both the text and cases have been thoroughly updated to present a portrait of today's global business environment, and the latest theory and application of the strategic management process. This text focuses on the outcome of the strategic management process and integrates the resource-based view of the firm with the more traditional I/O model to explain how firms build a sustained competitive advantage.
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- PublisherThomson South-Western
- Publication date2000
- ISBN 10 0324072767
- ISBN 13 9780324072761
- BindingPaperback
- Edition number4
- Number of pages608
- Rating
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Strategic Management: Competitiveness and Globalization, Cases
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South-Western Pub
(2000)
ISBN 10: 0324072767
ISBN 13: 9780324072761
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Paperback
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