This slim paperback was the very first and remains the most comprehensive corporate communication text on the market. It includes both text and cases and provides an excellent alternative to a full-blown text for the advanced business communication or MBA business communication course. Well- trained faculty who prefer a case method and bringing in their own material will enjoy using this text.
"synopsis" may belong to another edition of this title.
About the Author:
Paul Argenti is Professor of management communication at the Tuck School of Business at Dartmouth College for past 15 years. Prior to that, taught at the Columbia and Harvard Business Schools. He has extensive consulting experience, including Hooker Chemical and Hewlett-Packard and regularly speaks to corporations on their communication issues.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill College
- Publication date1997
- ISBN 10 0256217238
- ISBN 13 9780256217230
- BindingPaperback
- Edition number2
- Number of pages288
-
Rating