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A Preface to Marketing Management (Irwin Series in Marketing) - Softcover

Jr Donnelly Peter, J. Paul And James H.

 
9780256202816: A Preface to Marketing Management (Irwin Series in Marketing)
Softcover
ISBN 10: 0256202818 ISBN 13: 9780256202816
Publisher: Irwin Professional Publishing, 1996
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Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.

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About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

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