Items related to Marketing Management: Knowledge and Skills (MCGRAW...
This text/casebook covers basic marketing principles, marketing problem analysis, and developing original marketing plans, and analyzes marketing management and strategic marketing cases from various industries and time periods. Details essentials of marketing research, consumer and organizational buyer behavior, new product planning, distribution and pricing, and international marketing. Includes b&w photos and two-color diagrams. Annotation copyright Book News, Inc. Portland, Or.
"synopsis" may belong to another edition of this title.
About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
- PublisherRichard d Irwin
- Publication date1995
- ISBN 10 0256137277
- ISBN 13 9780256137279
- BindingHardcover
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Published by
Richard d Irwin
(1995)
ISBN 10: 0256137277
ISBN 13: 9780256137279
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00039664288
Buy Used
US$ 6.99
Convert currency
Stock Image
Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Published by
Richard d Irwin
(1994)
ISBN 10: 0256137277
ISBN 13: 9780256137279
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_338444576
Buy Used
US$ 4.00
Convert currency
Stock Image
Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Published by
Richard d Irwin
(1995)
ISBN 10: 0256137277
ISBN 13: 9780256137279
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # N15F-01776
Buy Used
US$ 8.81
Convert currency
Stock Image
Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Published by
Richard d Irwin
(1995)
ISBN 10: 0256137277
ISBN 13: 9780256137279
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # L16L-00491
Buy Used
US$ 8.81
Convert currency
Stock Image
Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Published by
Richard d Irwin
(1994)
ISBN 10: 0256137277
ISBN 13: 9780256137279
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. Good. book. Seller Inventory # D7S9-1-M-0256137277-3
Buy Used
US$ 109.29
Convert currency