Items related to Marketing: Creating Value for Customers
Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least three marketing instructors to ensure quality.
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About the Author:
Gilbert A. Churchill, Jr. is one of the top 5 marketing educators in the world! He is well-known for his research, consulting, textbooks, and teaching. He received his DBA from Indiana University in 1966 and then joined University of Wisconsin. He is the recipient of numerous awards for research and education, including several of the most prestigious lifetime achievement awards in the field.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
- PublisherRichard d Irwin
- Publication date1995
- ISBN 10 0256125392
- ISBN 13 9780256125399
- BindingHardcover
- Edition number1
- Number of pages704
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Marketing: Creating Value for Customers
Published by
McGraw-Hill Education - Europe, United States, New York
(1994)
ISBN 10: 0256125392
ISBN 13: 9780256125399
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004480940
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Stock Image
Marketing: Creating Value for Customers
Published by
Richard d Irwin
(1995)
ISBN 10: 0256125392
ISBN 13: 9780256125399
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # L15K-00282
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