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Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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- PublisherRichard d Irwin
- Publication date1993
- ISBN 10 0256122512
- ISBN 13 9780256122510
- BindingPaperback
- Number of pages352
- Rating
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A Preface to Marketing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Published by
Richard d Irwin
(1993)
ISBN 10: 0256122512
ISBN 13: 9780256122510
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Softcover
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Book Description Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # Q10Q-00004
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A Preface to Marketing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Published by
Richard d Irwin
(1993)
ISBN 10: 0256122512
ISBN 13: 9780256122510
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paperback
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Book Description paperback. Condition: Acceptable. Get fast and secure shipping knowing your purchase helps empower our community to transform their lives through work. Seller Inventory # 4RZV6M0002WM
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A Preface to Marketing Management
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Irwin Professional Publishing
(1993)
ISBN 10: 0256122512
ISBN 13: 9780256122510
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Hardcover
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Book Description Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.4. Seller Inventory # G0256122512I4N00
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A Preface to Marketing Management
Published by
Irwin Professional Publishing
(1993)
ISBN 10: 0256122512
ISBN 13: 9780256122510
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Hardcover
Quantity: 1
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Book Description Hardcover. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.4. Seller Inventory # G0256122512I5N10
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Preface to Marketing Management
Published by
Irwin Professional Publishing
(1994)
ISBN 10: 0256122512
ISBN 13: 9780256122510
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780256122510. Seller Inventory # 9373320
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