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Basic Marketing: A Managerial Approach (Irwin Series in Marketing) - Hardcover

E. Jerome McCarthy; William D. Perreault, Jr.

 
9780256030198: Basic Marketing: A Managerial Approach (Irwin Series in Marketing)
Hardcover
ISBN 10: 0256030197 ISBN 13: 9780256030198
Publisher: Richard D. Irwin, Inc., 1984
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Basic Marketing a managerial approach

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  • PublisherRichard D. Irwin, Inc.
  • Publication date1984
  • ISBN 10 0256030197
  • ISBN 13 9780256030198
  • BindingHardcover
  • Number of pages841
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E. Jerome McCarthy; William D. Perreault, Jr.
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