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Basic marketing: A managerial approach

McCarthy, E. Jerome

 
9780256015676: Basic marketing: A managerial approach
ISBN 10: 0256015678 ISBN 13: 9780256015676
Publisher: R. D. Irwin, 1975
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  • PublisherR. D. Irwin
  • Publication date1975
  • ISBN 10 0256015678
  • ISBN 13 9780256015676
  • BindingUnbound
  • Edition number5
  • Number of pages694
  • Rating

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9780256030198: Basic Marketing: A Managerial Approach (Irwin Series in Marketing)

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ISBN 10:  0256030197 ISBN 13:  9780256030198
Publisher: Richard D. Irwin, Inc., 1984
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