A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken’s previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.
"synopsis" may belong to another edition of this title.
Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.
"About this title" may belong to another edition of this title.
Shipping:
US$ 2.64
Within U.S.A.
Book Description Condition: New. Seller Inventory # 3366206-n
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 0.85. Seller Inventory # bk025321761Xxvz189zvxnew
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 0.85. Seller Inventory # 353-025321761X-new
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780253217615
Book Description Paperback or Softback. Condition: New. Culture and Consumption II: Markets, Meaning, and Brand Management 0.87. Book. Seller Inventory # BBS-9780253217615
Book Description Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new025321761X
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_025321761X
Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9780253217615
Book Description Condition: New. Seller Inventory # I-9780253217615
Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon025321761X