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After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
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About the Author:
Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries.
From Library Journal:
Larson, a business journalist, takes a somewhat paranoid look at how market researchers and giant databanks invade our privacy and compile vast amounts of information that could be used against individuals or groups. However, in spite of being studied like bugs, consumers still manage to confound the researchers. While Larson acknowledges that, if marketing campaigns were perfectly aimed, people would receive ads for products that they wanted, and that they might even welcome this attention, the effort to find these customers is viewed as sinister, because of the chance of the wrong people accessing the information. David Duke's candidacy is cited as an example of the danger. Larson also explores and deplores political pollsters' effects on elections. This title might interest both market researchers and the public because of its detailed accounts of ongoing research. It would have appeal in public libraries with business or consumer collections.
- Sue McKimm, Cuyahoga Cty. P.L., Cleveland
Copyright 1992 Reed Business Information, Inc.
- Sue McKimm, Cuyahoga Cty. P.L., Cleveland
Copyright 1992 Reed Business Information, Inc.
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- PublisherPenguin Books
- Publication date1994
- ISBN 10 0140233032
- ISBN 13 9780140233032
- BindingPaperback
- Number of pages288
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Book Description Paperback. Condition: new. Paperback. After receiving a sudden surge of junk mail directed at new parentseven though his wife at the time was merely pregnant Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the governments role in helping companies learn about you. Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780140233032
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