So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap - Softcover

Edward D. Hess, JD, LLM, has spent most of his business life advising entrepreneurs and financing their business ventures. He is currently Professor of Business Administration and Batten Executive-in-Residence at the Darden School of Business, University of Virginia. He founded and led the Center for Entrepreneurship and Corporate Growth and the Values-Based Leadership Institute at the Goizueta Business School, Emory University. His books include The Successful Family Business, The Search For Organic Growth, and The Road To Organic Growth. He has personally built three successful service businesses. His website is www.EDHLTD.com.

Charles F. Goetz, MBA, Distinguished Lecturer in Entrepreneurship at Emory’s Goizueta Business School, has built nine successful businesses in six industries. He serves on the boards of several entrepreneurial ventures and not-for-profits. He recently published The Great Entrepreneurial Divide. His specialties are marketing, customer acquisition, and product development.

Praise for So, You Want to Start a Business?

"I used So, You Want To Start a Business? to restructure my furniture hardware company. The book was full of applicable information that I have used and will continue to incorporate into my company. I couldn't ask for a better resource."

—Adam Prestwood, Vice President, Pampco, Inc.

"Practical, sensible advice to anyone starting a business. A great short course in entrepreneurship."

—Billy D. Prim, Chairman and CEO, Primo Water Corporation, Winston-Salem, NC

"This is exactly the kind of book first time entrepreneurs always needed but was never available. Everyone who is thinking about becoming an entrepreneur must read this book."

—Dr. E.W. Leonard, Associate Dean, Executive MBA Program, Goizueta Business School, Emory University

"Here is the straight story about being a successful entrepreneur from people who have been one and taught many. Clear, practical, and concise, this book delivers the goods."

—Andy Fleming, Principal, Core Growth Partners, Atlanta, GA

"Solid advice for building and growing a sustainable business."

—Andrew Bourne, CEO, WayPoint Technologies, Phoenix, AZ

"Professor Hess's book has helped me improve my services and make clients feel appreciated, respected, and most of all, like they're getting a great service at a fair price."

—Sammy Starnes, Owner, Hair Concepts, Inc.

"A treasure trove of information! I just started my company, and I have to say that this book helped me make the right decisions from the very beginning."

—Derica Justice, Owner, Bon Bini Print & Design

"This is a great practical guide with lessons and insights for anyone who wants to start a business. You will go back to it again and again."

—Ned Morgens, CEO, SarahCare.com, Atlanta, GA

"Whether you are a striving young entrepreneur or a middle-aged person with the courage to trust your wits, this book is indispensable."

—Ben Dyer, General Partner, Cordova Ventures, Atlanta, GA

"A must read for entrepreneurs who want to know what it really takes to launch a successful small business."

—Jay Myers, CEO, Interactive Solutions, Inc., Memphis, TN

"A precise, pragmatic, wisdom-dripping, rich read. The authors walk the talk."

—Jim Christian, CEO, Kandumedia.com, Denver, CO

"A powerful book full of good how-to advice."

—Philippe Sommer, Director of Entrepreneurship Programs, Batten Institute, Darden School of Business, Charlottesville, VA

"This book is a great primer and an excellent reference book for an entrepreneur."

—Walter Negley, CEO, TSP, Houston, TX

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