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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Softcover

Geoffrey A. Moore

 
9780060517120: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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ISBN 10: 0060517123 ISBN 13: 9780060517120
Publisher: HarperBusiness, 2006
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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About the Author:

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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  • PublisherHarperBusiness
  • Publication date2006
  • ISBN 10 0060517123
  • ISBN 13 9780060517120
  • BindingPaperback
  • Number of pages227
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