Business Marketing Management: A Strategic View of Industrial and Organizational Markets - Hardcover

Michael D. Hutt is the Ford Motor Company Distinguished Professor of Marketing at the W.P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt's teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the cross-functional role that marketing managers assume in the formation of strategy. Dr. Hutt's research has been published in the JOURNAL OF MARKETING, JOURNAL OF MARKETING RESEARCH, MIT SLOAN MANAGEMENT REVIEW, JOURNAL OF RETAILING, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and other scholarly journals. He is also co-author of MACRO MARKETING (John Wiley & Sons). He is a member of the editorial review boards of the JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, INDUSTRIAL MARKETING MANAGEMENT, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF STRATEGIC MARKETING. For his 2000 contribution to MIT SLOAN MANAGEMENT REVIEW, he received the Richard Beckhard Prize. Serving in various leadership roles for American Marketing Association programs, he co-chaired the Faculty Consortium on Strategic Marketing Management. Dr. Hutt has consulted on marketing strategy issues for such firms as IBM, Motorola, Honeywell, AT&T, Arvin Industries, ADT, and Black-Clawson, as well as for the food industry's Public Policy Subcommittee on the Universal Product Code. He received his Ph.D. from Michigan State University.

“The writing is clear and accessible for the targeted audience (not too complex and detailed yet provides appropriate substance), and the cases are timely and diverse.â€

" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."